How the work actually runs.
From the first call to a booked buyer on your phone. No black box, no monthly mystery report — here is every stage, in the order it happens.
Five stages, start to scale.
Intake and research
We learn the business, the market and the buyer before proposing anything. Research, ICP and angles come before a single rupee is spent.
Strategy and offer
We lock the positioning, the offer and the angles as a written source of truth that every ad, page and script is built from.
Build
Funnel, landing page, copy, creative and follow-up automation, assembled to one standard as one connected system.
Launch
Structured and controlled. Nothing goes live without your sign off.
Optimise and scale
We read the data, cut what fails and put budget behind what works.
Meta and Instagram,
filtered hard.
Most agencies widen the top of the funnel. We narrow it on purpose — every stage exists to remove someone who was never going to buy.
Shape shown is illustrative — your numbers come from your market
- 01
Audience
Geo-tight targeting around your service area, stacked with the interests and behaviours that actually precede a purchase.
- Meta Ads
- Custom audiences
Reaching this stage100 - 02
Creative
Hooks written so the wrong buyer scrolls past. Multiple angles per concept, tested against each other rather than guessed at.
- Static
- UGC
- Founder video
Reaching this stage74 - 03
Landing
One page, one promise, one action. Built to load fast on a phone on mobile data, because that is where the click comes from.
- Next.js
- Pixel
- Clarity
Reaching this stage52 - 04
Qualifier
The form asks the awkward questions early — budget band, ownership, timeline — so tyre kickers filter themselves out.
- Intent form
- Scoring
- Routing
Reaching this stage33 - 05
Booked
What reaches your phone is a buyer with a slot in the diary, tagged back to the exact ad that produced them.
- CRM
- Conversions API
Reaching this stage19
What happens in the first minute.
A lead goes cold in minutes, not days. This runs whether it is 2pm or 2am, and it runs the same way every time.
- Second 0
The lead lands
Form, WhatsApp or a call — every entry point writes to the same place, so nothing lives in one person's inbox.
- Second 5
It gets scored
Answers are checked against the rules we agreed: area, budget band, ownership, timeline. A score, not a guess.
- Second 10
It gets tagged and filed
Ad, campaign and creative are attached to the record and pushed into your CRM. No copy-paste, no lost source.
- Minute 1
Your phone buzzes
A WhatsApp brief with the name, the answers and the number to call — while they are still on your page.
- Day 1 to 7
Follow-up runs itself
Reminders, reschedules and nudges go out on a schedule until they book or opt out. Quiet leads get chased without anyone remembering to.
- After the sale
The loop closes
Won deals ask for a review; the conversion goes back to Meta so the next round of ads hunts for more of that buyer.
The stack we build on.
Nothing exotic, nothing rented. Tools we can run in production and hand over without a lock-in clause.
JavaScript
TypeScript
Python
React
Next.js
Node.js
Django
FastAPI
PostgreSQL
MongoDB
Redis
Docker
Kubernetes
AWS
Vercel
OpenAI
Twilio
Expo
Meta Ads
Analytics